Abe AI

A conversational AI chatbot that helps bank customers get instant answers, take action on their accounts, and connect with live agents, all within their financial institution's app.

Customers expected instant answers, banks had none to give

Traditional banking support meant long hold times, branch visits, or navigating unhelpful FAQ pages. As customer expectations shifted toward instant, personalized digital experiences, financial institutions were falling behind.

  • Support calls for routine questions creating bottlenecks and high costs
  • No in-app way to get answers or take action without leaving the experience
  • Generic responses that didn't reflect the customer's actual account or situation
  • No path to a live agent when AI couldn't resolve the issue
Business Need

Give financial institutions a configurable AI chatbot that deflects support volume, improves customer experience, and keeps users within the app.

Director of Product Design

I led design for the end-to-end chatbot experience, from the conversational interface to the AI configuration tools that let financial institutions customize how Abe responds.

  • Defined the conversational design patterns and interaction model
  • Designed the AI configuration feature for financial institution clients
  • Built out user flows and a component system to support rapid iteration
  • Collaborated with engineering and product to align on AI capabilities and constraints

Configurable by design, personal by default

Abe needed to work for dozens of different financial institutions, each with their own tone, services, and compliance requirements, while still feeling personal and helpful to every end user.

The solution was a layered approach: a consistent, well-designed conversation interface for end users, paired with a robust AI configuration layer that gave clients control over how Abe behaved, what it could say, and when to escalate to a live agent.

01

Conversational Interface

Designed a chat experience that feels natural and fast, covering account queries, payments, budgeting, and financial planning in one surface.

02

AI Configuration Layer

Built a set of adjustable parameters that let institution clients tune Abe's tone, capabilities, and response boundaries to match their brand and compliance needs.

03

Live Agent Handoff

Designed a seamless escalation path from AI to human support, so customers never hit a dead end when Abe couldn't resolve their issue.

A chatbot that actually works for both sides

Abe gave financial institutions a configurable, scalable support tool while giving customers a genuinely useful in-app experience that could answer questions and take action in real time.

User Flows

End-to-end flows covering the full range of customer interactions, from simple account queries to payment actions and live agent handoffs.

Component System

A reusable component library built to support rapid iteration across conversation types and institution configurations.

AI Configuration

Adjustable parameters that give institution clients control over tone, capabilities, and escalation rules without engineering involvement.